Understanding and Building
Brand Awareness

What is Brand Identity?

Usually, when people say brand, they are referring to a logo and name. However, your brand is more than just your logo. Your brand is the impression people have about you. Your brand is how you stand out in an already crowded market. And, yes, part of your brand is your visual identity. However, your brand is also what you stand for; your values, your voice, your personality, and your reputation.

In a sea of businesses, you need to set yourself apart. Knowing your competition, their strategic choices, and the type of customer who chooses them can give you key insights into running your own business. This isn't so that you can copy your competition. It is to help you better understand what makes you unique. Businesses thrive when they develop distinct niches within competitive markets, which is why differentiation is so valuable. 

Simple Steps to Marketing Your Small Business

Marketing is all about delivering the right messages to the right people at the right time. It’s about getting seen and having your voice heard.