Simple Steps to Marketing Your Small Business
Marketing is all about delivering the right messages to the right people at the right time. It’s about getting seen and having your voice heard.
The digital age has made it easier and less expensive to be seen, but it can also be overwhelming and time-consuming. There is a large volume of marketing tools and tactics being promoted to you, each promising to transform your business. It can be difficult to know who to believe and where to start.
Start by setting goals and creating a strategy.
Success comes to those who find their niche audience, so ask yourself “Who is my ideal client?”
The second question to ask yourself is; “What sets my business apart?”
Knowing that will lead you to the next step which is defining your brand.
Define your Brand.
A brand is much more than just a logo. Your brand is your company’s unique identity and the experience your company provides for your customers. Part of that experience is your visual identity which should create an emotional impression and unify your brand message. Once you have a clear idea of your brand, you can start sharing it. To do that, you need a website.
Build a Website
It is crucial to have a strong online presence. There are many website-building platforms that
will make building a professional website simple. We list some of those websites in our
Small Business Marketing Guide
Evaluate your Marketing Channels
What mode will work best for your business? Advertising, Online Marketing, Referral Marketing, Events and Experiences, and Public Relations; there are many options. To choose, you will have to ask yourself what your competitors use, what kind of business you are, and who will be managing your marketing tasks.
The Marketing Funnel
Turning a potential customer, or lead, into a profitable customer is a process. You start with getting known and liked through advertising and marketing, but eventually, you need to get these potential customers to buy your product or service. The marketing funnel helps you to pinpoint what stages of this process require which marketing channel.
Measure, Measure, Measure!
Finally, you must measure the results of each marketing campaign. Look back at the specific goals you set and determine the effectiveness of each campaign. You can make tweaks and changes as you get more data and have a better idea of what works specifically for you.
Marketing is an ongoing process. Our Small Business Marketing Guide will walk you through the fundamental steps listed above to help you be more effective in marketing your small business. Find our Small Business Marketing Guide as well as many other free and helpful tools for small business owners on our Resources page. We are here to help you succeed.
Contact us to schedule a free, one-on-one appointment to further discuss your small business marketing needs and goals.
