331 3 Avenue #Unit 101 Strathmore, AB T1P 1K2

Session 5 of 5 – Success in Digital Marketing Series

Attend in-person at Community Futures Wild Rose (with complimentary lunch!) or join us virtually

Let’s wrap up the Success in Digital Marketing series with one of the most powerful tools in your small business toolbox: email marketing.

Led by digital marketing expert Sara Dudenhoeffer, this session will guide you through the basics of building and launching a successful email strategy. You’ll learn how to connect directly with your audience in a personal, targeted, and measurable way.

In this workshop, you’ll explore:- How email marketing works and why it’s so effective- Different platforms and how to choose one that fits your needs- Segmenting your audience for better results- Writing in your brand voice (throwback to Session 2!)- How to track your success through metrics- Legal must-knows like anti-spam compliance- Common pitfalls to avoid

By the end, you’ll leave with a clear understanding of what makes email marketing so valuable and how to make it work for you. You’ll also receive a FREE downloadable PDF outlining 5 simple steps to building your strategy, plus bonus links to more helpful resources.

Starting or growing a business in Alberta? You don’t have to do it alone. 

Join us for this free session to learn how Business Link supports entrepreneurs at every stage. From one-on-one advising and custom market research to learning events and practical tools, our team is here to help you turn your ideas into action. 

In this session, you’ll: 

• Get an overview of Business Link’s free services and resources 
• Learn how to access support that fits your business stage 
• Hear real examples of how we’ve helped Alberta entrepreneurs succeed 
• Ask your own questions during a live Q&A with a Business Strategist 

Whether you’re still exploring an idea, running a side hustle, or growing your business, this is your chance to discover the tools and support available to you — and get answers to your questions live. 

Canada’s economy is entering a new era of transformation. Shifting trade partnerships, rapid technological advances and a wave of business transfers are reshaping the economic context and creating new avenues for growth, innovation and productivity.

Join BDC’s Chief Economist, Pierre Cléroux, and a panel of experts to understand how you can prepare for a changing business landscape. You’ll hear the latest economic insights, see how other entrepreneurs are adapting and discover concrete actions to get your business ready for the economic revolution.

Why you should attend

• Learn from BDC’s Chief Economist to understand the forces driving Canada’s economic transformation and what it means for your business.
• Discover practical strategies to help your business adapt to change, improve efficiency and seize new opportunities.
• Get inspired by the stories of entrepreneurs who are finding opportunity in uncertainty by pivoting, investing and planning ahead.

Can’t attend live? Register to receive the recording and tools following the event.

Feeling Stuck? Signs Your Business Needs a Reset and What to Do About It

Today, you may find yourself in a period of stagnation, hesitation, or uncertainty. Tomorrow, you could be at the helm of an agile, diversified business with the necessary resources and a solid network — ready to seize every opportunity and turn challenges into levers for growth.

This presentation, led by a BDC expert, will help you spot the signs of stagnation and consider a strategic relaunch. Take advantage of practical advice to boost your productivity and define your next step with confidence.

Key points

• Recognize stagnation and rethink your strategy
• Prepare for a possible sale, even if it's not the immediate goal
• Leverage acquisition, productivity, and mentoring to accelerate growth
• Diversify markets and customer base
• Explore new sources of capital
• Develop your network and skills

Join us to find out how you can move from uncertainty to agility and turn every obstacle into a new opportunity for growth!

Breaking Barriers, Building Businesses

Discover how immigrant and women entrepreneurs are shaping Canada’s economy. Join BDL’s Small Business Week virtual event for data-driven insights and real-world stories from entrepreneurs who are growing their businesses—and Canada’s future. Hear new research, policy ideas, and lived experiences in this 90-minute interactive session.

Agenda:

1:30 p.m. to 1:50 p.m. Opening Remarks
1:50 p.m. to 2:00 p.m. Presentation
2:00 p.m. to 2:55 p.m. Panel Discussion
2:55 p.m. to 3:00 p.m. Closing remarks

For any questions, please contact Kristy Murray, Events and Experiences Director at This email address is being protected from spambots. You need JavaScript enabled to view it.

Available virtually or in person.

Still relying on just a Facebook page? It’s time to level up!

Join us for a hands-on, 2-part Lunch & Learn where Digital Marketing Expert, Candice Tate, will walk you step-by-step through creating a simple, professional landing page with Google Sites. Designed for small business owners with no web design experience, this workshop empowers you to get your business online. You’ll leave with a live website where customers can find you, learn what you offer, and get in touch.

The entrepreneurship revolution is here and its reshaping business at every stage of the journey.

From shifting global economic forces, the lowering of internal trade barriers, the exponential growth of AI, and a wave of retiring business owners, entrepreneurs face urgent questions: “What’s next and how do I adapt?”

On October 22nd, join BDC and Futurpreneur for an exclusive, interactive panel event that brings together entrepreneurs, experts, and ecosystem partners from across Canada. Whether you’re launching a new venture, scaling up, or considering succession, this event will equip you with the insights to thrive in a rapidly changing economy.
Why Attend?

- Get real advice from entrepreneurs and experts
- Learn practical strategies to adapt to today’s fast-changing economy.
- Ask your questions live

Speakers to be announced soon!

Starting a business is exciting—but it can also feel overwhelming. As part of Business Link Small Business Week 2025, this free webinar is designed for Alberta entrepreneurs who are ready to turn their ideas into action.

Learn the essentials of building a strong foundation for your business, from planning and financing to registration and compliance. You’ll also discover practical tools, resources, and programs available through Business Link to help you along the way.

Key Learning Points:

• Discover valuable programs, resources, and one-on-one guidance.
• Learn to create a comprehensive business plan tailored to your goals.
• Explore funding options, including grants, loans, and alternative financing.
• Understand registration, licensing, and compliance steps for starting your business.

Whether you’re just exploring an idea or getting ready to launch, this session will set you up for success.

Whether you’re thinking of buying or selling a business, both of you share the same goal—a good match with a smooth transition. But buyers and sellers approach the process from very different perspectives. How can these differences be bridged to ensure a positive outcome for all involved? 

To help you understand the crucial steps toward a successful transaction, BDC is hosting a new webinar featuring Chief Economist, Pierre Cléroux and our business transition experts.   

Join us Thursday October 23 for an economic update and timely insights into Canada’s evolving business landscape and the opportunities it presents. Our experts will share practical strategies to help you navigate the buying and selling process, while maximizing value and minimizing risk on both sides of the deal. Bring your questions for our experts to answer live!

Why you should attend

• Hear from BDC’s Chief Economist to get up-to-date economic information and understand how changing trade relationships and demographics are creating opportunities for entrepreneurs.

• Discover practical advice to help your business prepare for a potential transaction with insights into the other side’s perspective.
• Learn from experts who have helped finance countless business transitions and know how to structure deals that minimize your risk.

Available virtually or in person.

Still relying on just a Facebook page? It’s time to level up!

Join us for a hands-on, 2-part Lunch & Learn where Digital Marketing Expert, Candice Tate, will walk you step-by-step through creating a simple, professional landing page with Google Sites. Designed for small business owners with no web design experience, this workshop empowers you to get your business online. You’ll leave with a live website where customers can find you, learn what you offer, and get in touch.