In a sea of businesses, you need to set yourself apart. Knowing your competition, their strategic choices, and the type of customer who chooses them can give you key insights into running your own business. This isn't so that you can copy your competition. It is to help you better understand what makes you unique. Businesses thrive when they develop distinct niches within competitive markets, which is why differentiation is so valuable.
To differentiate yourself from your competition, you need to be different in meaningful and valuable ways. Your customers are the ones who decide what is valuable, so it is important to define your target client first. Then, you can differentiate yourself through your product or service offerings, your market niche, or by solving a prevalent problem in your industry.
So, what makes you stand out from your competition? Visit our Resources page to download our "Different by Design" Small Business Marketing Guide now. It will help you position yourself better by defining what makes your small business different. You can also contact us to schedule an appointment with our analyst. Start setting yourself apart from your competition, today!
