Explore our free resources for small business owners and entrepreneurs in Wild Rose.
Small Business Resources:
Small Business Alberta
Alberta Small Business Resources is a directory of business resources for new and established entrepreneurs.
Social Media Marketing Resources
A social media presence is something that has become a necessity for businesses in recent years. We know that people spend many hours online each week and they are spending much of that time on their favourite social media platforms.
Multi-national corporations through to mom and pop shops are dedicating more and more of time and advertising spend to this rapidly evolving form of marketing. Business leaders, entrepreneurs and small business owners have recognized a unique set of challenges and opportunities in the emerging social media environment.
We have collected a range of information sources and instructional material that will be useful for entrepreneurs looking to make steps forward with their social media presence.
BDC eBook: Social Media
This is a comprehensive introduction that walks you through the process of establishing a presence on the major social media sites and developing social media marketing strategies. There is a great section where you can learn more about building online relationships with existing and prospective customers.
Hootsuite is a provider of tools that can be used to make you are more effective online marketer. They offer a range of ‘free’ and trial services that should save you time and effort when managing social media campaigns. The Hootsuite Academy is an online portal where training courses can be taken by those looking to build skills and develop knowledge. The beginner courses tend to be offered for free with more advanced topics costing up to $999.
Social Media Examiner
This is essential reading for those who need to delve deeper into the world of social media marketing. The industry develops at an astounding pace and new innovations, tools and laws can change the landscape in an instant. This is the place where you can stay abreast of what is happening and how it is going to affect the social media efforts of your business.
This is the most popular of all the social media sites. Their success is a result of being able to meet the needs of individual Facebook users, and business owners who want to communicate their brand’s message to a huge global audience. They provide useful information and personalized support through the Facebook Resources for Business portal.
Twitter, Instagram, Snapchat and LinkedIn
These social media platforms offer information on how you can advertise to their audiences. Companies that have a clear idea of the market segments they are targeting will find great value when exploring these networks as they tend to have a more focused user base.
Starting a Business
Business Link operates walk-in centres in Edmonton and Calgary in addition to their toll-free business information line. They offer information and advice about everything from start-up, regulations, financing and loan programs to marketing, product sourcing, e-business and government programs and services. They can also be reached via a toll-free business information line: 1-800-272-9675.
Agriculture: Canadian Agriculture Partnership | Alberta Partnership Grants
Grants: Government of Alberta | Community Grants Program, Heritage Awareness, Historic Resource Conservation
Services and Resources: Government of Alberta | Board Development Program - Training and Development
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