As a small business owner, you know how critical it is to differentiate your business and stand out to your client; but who is your client? To have an effective marketing campaign, it is important to define who and where your target market is. You can figure this out by looking at who your customers are now and, also, by defining your ideal customer. With the internet connecting us all, it is also wise to consider your biggest market may be beyond your local area.
Whether you sell business-to-business or business-to-customer, you can use demographic and psychographic characteristics to define your ideal client or customer parameters. Demographics are factual, observable data that can be used to describe a population. For Businesses, this will look like industry, geographic area, and corporate structure. While for customers, this is more like age, income, marital status, and education. Knowing the demographics of your ideal client or customer will help you better understand their needs. Psychographics are more about attitudes, interests, and opinions. In businesses, this involves looking at company culture and purchasing history, while in individuals, it is more about a person’s personality, values, and lifestyle. Knowing the psychographics of your ideal client or customer will help you better appeal to them.
Our Ideal Client Worksheet will walk you through creating your ideal client profile to give you a comprehensive picture of your customers. By doing so, you will be able to determine what marketing will reach and resonate with them. We invite you to download our Ideal Client Worksheet from our Resources page. Contact us to schedule an appointment to discuss your small business' target market in further detail. We are here to help rural entrepreneurs like you!
