Success in Digital Marketing - Email Marketing

331 3 Avenue #Unit 101 Strathmore, AB T1P 1K2

Session 5 of 5 – Success in Digital Marketing Series

Attend in-person at Community Futures Wild Rose (with complimentary lunch!) or join us virtually

Let’s wrap up the Success in Digital Marketing series with one of the most powerful tools in your small business toolbox: email marketing.

Led by digital marketing expert Sara Dudenhoeffer, this session will guide you through the basics of building and launching a successful email strategy. You’ll learn how to connect directly with your audience in a personal, targeted, and measurable way.

In this workshop, you’ll explore:- How email marketing works and why it’s so effective- Different platforms and how to choose one that fits your needs- Segmenting your audience for better results- Writing in your brand voice (throwback to Session 2!)- How to track your success through metrics- Legal must-knows like anti-spam compliance- Common pitfalls to avoid

By the end, you’ll leave with a clear understanding of what makes email marketing so valuable and how to make it work for you. You’ll also receive a FREE downloadable PDF outlining 5 simple steps to building your strategy, plus bonus links to more helpful resources.