Digital Economy Program
RESOURCES TO THRIVE IN TODAY’S MARKET
These resources aim to equip you with the necessary digital tools to thrive in today’s market, enhancing your digital marketing strategies, brand awareness, and business processes automation.
Market Research for Small Businesses
Make informed business decisions with market research. Whether you’re starting a new small business or seeking growth for your existing one, market research can help optimize your business.
Why is Market Research important?
Understand your market
Benchmark against competitors
Develop a marketing strategy
Improve your product or service
Inform decision-making
Business Launch
Starting a successful small business usually starts with a single idea. But how can you tell if that idea could really take off?
The Business Launch Program offers free personalized support for entrepreneurs just starting out.
Business Link Events & Webinars
Sign up for upcoming events and webinars to learn from local experts and hear from Alberta’s small business owners. Businesses can also access previously recorded webinars.
Digital Main Street Tools & Resources
These resources can help you establish an e-commerce plan, reach customers, drive traffic, and protect your online store.
The Resource Hub includes the following topics:
Cybersecurity basics
E-Commerce Cybersecurity
Digital Marketing
Artificial Intelligence
Digital Main Street Courses
Business owners can access a wide range of free courses that explore digital transformation and offer valuable strategies to help you succeed in the Internet economy.
Each course is free and accessible, and built in bite size clips so you can complete them at your own pace!
Digital Main Street Events
Digital Main Street hosts many webinars on a variety of topics ranging from E-Commerce Optimization, Social Media Best Practices, Search Engine Optimization, and much more!