What is A/B Testing?

Picture this: you have two versions of a webpage, an email, or a call-to-action button, and you’re curious which one your audience prefers. A/B testing is the way to find out! This method compares two versions (Version A and Version B) of any user experience to see which one performs better. Whether it’s your website, an email newsletter, or a product design, A/B testing can help you discover which version drives more engagement, clicks, or sales.

You don’t need to be a marketing whiz to use push and pull marketing effectively for your small business. Let's break down what push-pull marketing is and how you can make it work for you.

In today's bustling marketplace, where choices abound and competition is fierce, understanding consumer behaviour is crucial to the success of small businesses. It's not just about selling a product or service; it's about connecting with people on a deeper level, fulfilling their needs, and winning their loyalty. Simon Sinek, a thought leader in business, aptly stated, “If you don’t understand people, you don’t understand business.” So, let's uncover the secrets of human behaviour and how they can drive business growth.

Cost-Volume-Profit (CVP) analysis is a valuable tool for small business owners. It empowers them to make informed decisions about pricing, production levels, and overall profitability. In this article, we break down CVP analysis in simple terms, explain its relevance to your business, and provide practical insights on how to apply it effectively.

In the realm of entrepreneurship, ambition often outpaces available resources. As your business grows, you may need capital to expand operations, invest in marketing endeavours, or hire new staff. In such moments, small business grants can offer a pathway to growth without the burden of added debt or relinquishing equity.

Introduction

As a small business owner in rural Alberta, you know finding ways to cut costs without compromising quality or efficiency is crucial to long-term success. Whether you are a seasoned entrepreneur or just starting your small business journey, it is important to have a budget and stick to it. Now that the new year has begun, it is the perfect time to refine budgeting strategies and explore innovative ways to minimize business costs. Let’s delve into the business budgeting process and check out some practical ways small businesses can keep their costs down in 2024.

Capital assets, dividends, gross profit margin, floating liabilities, working capital… When it comes to owning and running a small business, there are many financial terms involved. It can be overwhelming! Like most small business owners, you probably find it more satisfying to create products and connect with customers than to worry about finances. However, understanding key financial terms is crucial for the success of your business.

Efficient record keeping and receipt organization is a crucial part of financial management in small business. It ensures you have a clear picture of your expenses, simplifies tax filing, and helps you stay on top of your budget. That said, most small business owners find this aspect of running a small business to be their least favourite! The task of keeping track of receipts and financial information can be daunting. Where does one even start? In this blog post, we'll provide some simple guidance to get you started.

One of the most vital ingredients for a successful small business is a team that wholeheartedly backs it. Your team profoundly influences the face, culture, and trajectory of your business. So a motivated, supportive, and united team makes all the difference in achieving your business goals. This blog will explore key steps to building a strong and supportive team to help your business succeed.

Why Women with Small Businesses Should Support Each Other

As a small business owner, you may often find yourself fighting tooth and nail to be seen, heard, and successful. Big corporations continue to expand while small businesses struggle with the challenges of skyrocketing costs and unpredictable markets. As a result, business seems to be all about competition. However, it is crucial to note that fellow small business owners in your community aren't 'the enemy'. In fact, they have the potential to be your allies and friends. This is especially true for women-owned small businesses.